The Dynamics Behind the Single Serve Catagory

Over the past 5 years consumer awareness of single-cup coffee production has exploded due to increase in retail advertising, promotion, and product availability.

• Today about 7% of all consumers in the US have a singe-cup brewer.
• This slow steady growth over the past few years is an indication that this category will continue to grow into a mature market, assumed to peak at 40% of all US households

One out of 5 adults recently polled by the National Coffee Association had drunk coffee made in a single-cup brewer the day before, up from 1 in 14 in 2010. That makes it the second most-popular brewing method after drip coffee, far surpassing instant coffee and espresso machines.

Coffee Analysts is a recognized leader in the analysis of single-cup coffee products and single-cup coffee brewing devices. We have presented quality analysis data at the National Coffee Association, and are working with the most recognized and respected coffee and equipment suppliers.